Going viral on Spotify and Apple Music both require a mix of strategy, great music, and marketing. Here's how they compare and tips for each platform:
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Spotify
Virality Potential: High
Spotify is generally easier to go viral due to its algorithm-driven playlists and features like:
1. Algorithmic Playlists: Release Radar, Discover Weekly, and Daily Mix recommend songs based on user behavior.
2. Editorial Playlists: Getting added to a curated playlist can skyrocket streams.
3. User-Created Playlists: Fans can add your music to their own playlists, driving organic growth.
How to Go Viral on Spotify:
Optimize Metadata: Ensure your song title, credits, and cover art are professional.
Pitch to Spotify for Artists: Submit songs for playlist consideration before release.
Drive Streams Early: Use social media, pre-save campaigns, and collaborations to boost streams within the first week.
Collaborate with Playlist Curators: Reach out to influencers who create popular playlists.
Engage Your Fans: Encourage playlist additions and shares on social media.
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Apple Music
Virality Potential: Moderate
Apple Music relies less on algorithms and more on editorial playlists and user discovery. It’s harder to go viral here without industry connections or label support.
How to Go Viral on Apple Music:
Pitch to Apple Curators: Focus on getting featured on top playlists (e.g., New Music Daily, Rap Life).
Leverage Organic Growth: Push fans to stream your music directly on Apple Music.
Invest in Marketing: Apple Music growth often depends on external promotion like ads, PR, and partnerships.
Use Shazam: Apple owns Shazam, so having your music optimized for discovery here can help it get featured.
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Which Is Easier?
Spotify is generally easier to go viral due to its algorithm-driven ecosystem and the ability for independent artists to reach listeners organically.
Apple Music is more suited for established artists or those with strong promotional backing, as its virality depends heavily on editorial features.
If you're an independent artist, focus on Spotify first, then use your Spotify success to drive listeners to Apple Music.
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